Movie Concept Proposal Essay Example for Free

Movie Concept Proposal EssayThe gender of the target audience I believe would mostly be males because in gangster films, males take the prominent role and women are sometimes degraded in the roles they play. For our film, the gender of the target audience would mainly be males, though females could be attracted to the film too. 4. Background I. Time1949-1980 II. PlaceTaipei III. Event or specific social contextIn December 1949, Chiang evacuated his government to Taiwan and make Taipei the temporary capital of the ROC (also called the wartime capital by Chiang Kai-shek). Some 2 million people, consisting mainly of soldiers, members of the ruling Kuomintang and the intellectual and business elites, were evacuated from mainland China to Taiwan at that time, adding to the earlier population of approximately six million. After the 228 Incident, the conflicts between the benshengren and waishengren turn white hot. The different goals of the Chinese Nationalists and the Taiwanese, coup led with cultural and language misunderstandings served to further hot up tensions on both sides.The early Han Chinese immigrants known as the benshengren (Chinese literally home-province person) in Chinese, which often referred to native Taiwanese in English, but the term is also frequently used for the Taiwanese aborigines. The people who emigrated from mainland China after 1945 known as waishengren. 5. Characters(1) Xiang( ) (2) clamber( ) (3) Mei( ) (4) Li( )Xiangs father (6) Han( ) climbs father 6. ScenarioThe relationship between Xiang, Shin and Mei was just a case of playmates in their childhood.Xiangs father, Li, was one of the soldiers who evacuated from mainland China to Taiwan at 1949. One day, when Li was working at cagey plant, he met Hua, a beautiful Hak-ka girl, and then they fell in love. Xiang was born in 1954, Taipei. Xiangs family and Shins family lived next door as a result, they became best friends. When they got to elementary school, they met Mei. They di dnt keep anything from each other. After Graduated from elementary school, they entered a school in which most of the students were born locally.As one of provided three non-locals in Xiangs class, he became a frequent target of bullying he and fellow students with roots in the mainland began to form gangs for their own protection. He didnt know why, and He was confused that why those local students hate him. He swore to take their revenge on those who bullied him. He joined a local gang at 12, and United Bamboo Association (uniting all the non-local gangs to stand up against another local gang) was created a couple of years later. The friendship between Xiang and Shin was broken.After few years, Shin became a cup and Mei married him This is a story near love and hatred between them and also the struggles about family, nation and gangster. 7. Main Issues (1) the contradiction and struggles between Benshengren and Waishengren (2) the struggles and conflicts between friendship and gangster (3) the love and hatred between young people (4) the grief of nobody in the great era (5) Cooperation and Symbiosis is the only way for a Healthy Taiwan 8. Marketing Strategy (1) WhereFocus on metropolis.Taipei, New Taipei City, Taichung, Tainan and Kaohsiung. (2) How (a) head start up to a year before the release of a major(ip) studio celluloid, distributors run movie trailers that are meticulously edited and audience-tested. The idea is to cook moviegoers a taste of the laughs, special effects and plot twists of the studios upcoming releases, while leaving them wanting more. (b) About the same time that the first trailers hit the theaters, the movie studio will unveil an official Web site for the film.Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, remove plot synopses, download cell-phone ringtones and desktop wallpaper, play games, and chat in forums and even pre-order ticket s. (c) As the release date of the film draws closer, try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. (d) To bombard the public with so many images and promos for the movie that it becomes a cant miss event. adhesive plaster the sides of buses with huge ads, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movies stars will show up on all of the major talk shows. (e) Place rich, interactive ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, and other viral videos on video-sharing sites like YouTube. 9. Poster Design (pictures amp copywriting) The characters in the poster from left to right are Xiang, Mei and Shin.In the poster, the Chinese word Yi(? )means the loyalty in friends or gangster, where is Xiangs second family, just like his home. The historical novel Romance of the Three Kingdoms glorified Guan Yu by portraying him as a clean and loyal warrior. Guan Yu was one of the most altered and aggrandized characters in the novel, which accounted for his popular image in Chinese society. As a result, I used the image of Guan buzzer to represent the meaning of Yi, which also means loyalty in Chinese word.